Website Usability Audit
The CCL Usability Audit is designed is help improve your website visitor conversion rate.
SEO vs Usability?
SEO and Usability are two separate areas of study that actually have conflicting interests. Therefore, a compromise must be drawn.
On one hand, many SEO companies neglect the requirement for Usability and even hinder Website Usability in their efforts to gain good rankings.
Usability comes first, SEO second
If SEO is performed on a website to the deteriment of Usability then potential conversion rates are bound to be lower. That is why website content should be written with the user in mind and not the search engines.
We see lots of businesses whose websites are well positioned thanks to their SEO but their conversion rates are lower than expected. The fact is that if the Usability was put first, the search engine rankings would be more likely to improve as a result anyway.
For more information about what CCL's Website Usability can do for your business call CCL now on (01226) 249 590
How can a Website Audit help your business?
We discover problems with your website and provide you with step by step solutions. More »
Make an enquiry.
Just send us a quick email and we'll do the rest. From the initial fact finding session to delivery, see your online presence transformed into an effective internet marketing tool. More »
book a presentation
Many of our clients prefer to see our work in action. We are all too happy to visit your premises to find out about your business, your website and your industry so that we can better fit our services to you.. More »